Skype’s Sandhya Venkatachalam, via the company blog:
While on a 1:1 audio call, users will see content that could spark additional topics of conversation..
via Ars Technica
Here’s how I see this going down:
Mom: So the neighbors put in a new bird bath right next to.. wait what is this? Ford trucks? Why are you showing this?
Me: It’s.. it’s not me.. it’s Skype. They are doing these ads now for us to talk about. Wow.. this is annoying. Here’s a new topic of conversation.. let’s talk about how silly Skype’s new advertising model is but let’s switch to Google+ Hangout so we don’t get interrupted by an ad again.